March 9th Tom Nagle Webinar for Professional Pricing Society

March 2, 2010

Posted by Ed Arnold

Posted in Pricing, Quantify Customer Value, Why LeveragePoint?


On March 9th, I’ll have the pleasure of co-hosting a webinar with Dr. Tom Nagle for the Professional Pricing Society.  The title is “Getting Your Organization Aligned Around Value.” Tom will discuss the importance of embedding a value capability and mindset deep into an organization.  So important in fact that a company’s pricing strategy and competitive positioning rests on this.

As for myself, I have observed and worked with multiple companies who have attempted to embed value management capability using traditonal approaches: training, consulting, and by adding pricing professionals to their staff.  Although such initiatives are fruitful, the real organizational impact is often short-lived or too narrowly focused.  The best solutions are those that can cut across organizational boundaries – product development, market management, marketing communications and sales – and support an on-going collaboration in the context of real work.   To accomplish that, companies need a true plaform.  Which is why I’ll be making the case for a SaaS solution such as LeveragePoint for Value Management.

Webinar available On-Demand:

For non-PPS members, we will post a link to a recording as soon as it is available.

Ed Arnold
VP Products, LeveragePoint

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