LeveragePoint advisor Tom Nagle recently put up a post on the Harvard Business Review’s blog.
“A clash of the titans will erupt on Saturday when Apple releases its iPad: it will be Amazon, with most e-books costing $9.99, versus Apple, whose prices on some titles, rumor has it, will exceed Amazon’s standard e-book pricing. Let’s hope Apple wins the fight.
Why would I champion higher prices — particularly when it essentially costs nothing to ship an e-book?”
Read more at Harvard Business Review. “Why Apple Should Win the eBook Price War“