Let me open this post with a very direct statement: Value-based Pricing is not just a pricing strategy. It is a go-to-market strategy. It is a customer-focused approach that touches segmentation, differentiation, communication and much more. Why am I making this statement? I have been working with many organizations and their pricing teams over the past few years as they are trying to design and execute Value-based Pricing strategies. Most of them are full of good intentions but are facing a lot of organizational resistance, strong silos, and roadblocks during the execution phase. At the heart of Value-based Pricing is a different value mindset that requires a strong alignment between all customer-focused functions: innovation, marketing, pricing, and sales.
Participants will be able to assess their capabilities with Value-based Pricing and EVE®, as well as their current value culture. They will receive specific tools and tips on how to execute value-based innovation, value-based marketing, and value selling programs so that Value-based Pricing activities can be fully leveraged. I hope you can join us.
Be bold! Join the customer value revolution!
To access the On Demand Webinar “The Financial Impact of Value-based Pricing” by Dr. Stephan Liozu, click here.
Dr. Stephan Liozu is a Pricing Evangelist and Thought-Leader as well as the Founder of Value Innoruption Advisors. He specializes in the design of innovative and differentiated business strategies for B2B firms, and the implementation of value-based pricing strategies. His acclaimed Customer Value Modeler (CVM®) certification program trains professionals in value modeling best practices. Stephan is co-author of Innovation in Pricing, A User’s Guide to Value Modeling, and The ROI of Pricing, as well as numerous academic papers. He holds a PhD in Management from The Weatherhead School of Management at Case Western Reserve University where he is an Adjunct Professor and a Visiting Scholar. Stephan sits on the Board of Advisors of PPS. Stephan can be reached at email@example.com.