Blog

Strategy Execution

October 31, 2008

Posted by Ed Arnold

Posted in Increase B2B Sales, Why LeveragePoint?

Share

I was taught in business school that superior execution usually trumped superior strategy.  The premise being that big ideas can only succeed with the right attention to details. Or, as I think Thomas Edison once was suppose to say, “genius is 1% inspiration, and 99% perspiration”

But recently, I read research that casts serious doubt about that.  First, an excellent book called Billion Dollar Lessons, by Paul Carroll and Chunka Mui which chronicles the most infamous business failures in last 25 years. Forgotten, ill-fated killer apps like Iridium, Zapmail and many other examples are described in detail.  The key point: big, bad ideas inevitably lead to big business losses no matter how well executed they are.  It’s interesting reading in the same way as watching a train wreck in slow motion.

A recent Pricing Capability Benchmarking study conducted by colleagues at the Monitor Group reach a similar conclusion.  The research showed that firms that were “directionally challenged” (weak strategy, strong execution) actually performed worse than firms that were “runaway trains” (weak strategy, weak execution)! Which can lead one to the conclusion that if you have a poor business proposition, the best thing to do is to implement it inefficiently.  Think of the capability building requirements around that goal!

Ed Arnold, Vice President of Products

What's Next?

Ready to Dive In?

GET A PERSONALIZED DEMO

If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.

REQUEST DEMO

We use cookies to provide you with a better onsite experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close