Blog

B2B Sales Trends in 2020: A Value-Based Perspective Q&A

For our December Webinar, Brian Hannon, VP of Sales at LeveragePoint, contextualized some of the key B2B sales trends from the past year with a focus on how commercial teams can better engage their customers in value conversations. At the…

Make Buyer Interactions More Valuable: Virtual Customer Experiences and Remote Decisions

Restaurant dining and B2B buying are similar. Hospitable service, impactful presentation, and satisfying outcomes keep customers coming back for more. Unless seating capacity is reduced and customers stay home to stay safe. COVID-19 is changing the practices of both diners…

The C-Suite Case for Value Selling: Increase Your Sales Velocity

The best single metric for B2B sales success is sales velocity. As a measure of performance, sales velocity provides a clear way to organize the essential factors that will drive immediate revenue growth. It measures how quickly deals move through…

How to Start the Customer Value Conversation: Two Approaches to Accelerate Sales Velocity

Chefs and B2B sales professionals have a lot in common. The best ones develop their techniques to improve their performance. Here is one set of strikingly parallel questions for the chef and the sales rep: For the chef: How do…

Re-Entry from COVID-19: The Next Normal as the Fog Starts to Lift

For all of its isolation and distancing, April 2020 will go down in history as a month of global unity.  Across almost every town, region and country, virtually all humans have been living one of two primary experiences.  The care…

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