Resources

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

Tuesday, August 27th at 11 AM ET Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch…

[Quiz] Putting a Value Tag on Your Product

As Warren Buffett said, “Price is what you pay. Value is what you get.” The price of something usually does not equal the value of something. As customers, we over-pay and under-pay for stuff all the time. It’s imperative for…

Common Missteps Product Managers Make About Value and How to Avoid Them

VIEW FULL RECORDING BELOW Why do 3 out of 4 new products fail? Well, a leading cause is related to value. This is a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is…

Realizing and Delivering on Your Value Promise: Drive Organizational Change to Ingrain Value in Your Culture

VIEW FULL RECORDING BELOW Experts know the importance of demonstrating and documenting value in the sales process. But how do you make sure your team consistently delivers on your value promise, and drives commercial success for both you and your…

Value Story Telling is Key to New Product Launch Success

What’s in this webinar? Product managers: the success of your new product launch depends on the quality of your value story. Communication failure is a leading cause for why new products miss their revenue target. What can you do to…

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