Extending the Product Life Cycle In New Product Development

What’s in this case study? New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, specialty chemical companies continue to face key challenges, including the…

Linking Price And Value To Expand Share And Capture Profits

What’s in this case study? Do your products and services deliver higher value than the competition? Make the most of your differentiation by linking price and value to set better prices and solidify your competitive position. The clock is ticking…

Introducing A New Product In Tough Economic Times

What’s in this case study? Laurie Andriate is Vice President & General Manager of Grace Division Materials & Packaging Technologies – Americas. In 2008, as Chief Marketing Officer of Grace Construction Products, Laurie was instrumental in deploying LeveragePoint for Value…

“Betting The Farm” In New Product Development

What’s in this case study? A customer service software company’s latest product represented a “bet the farm” strategic decision. Enhancements to functionality and user interface were supposed to differentiate it. However, the initial value model showed a huge negative value…

Parker Hannifin’s Best Practices For Pricing New Products

What’s in this whitepaper? In a LeveragePoint Webinar, Improving the Value Propositions for New Products, Dick Braun described Parker Hannifin’s WinStrategy, which transformed the company into a top-tier financial performer in the manufacturing industry. The key to its success was…

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