Resources

8 Pitfalls of Value Based Pricing: Part 1

VIEW FULL RECORDING BELOW Many B2B companies are embracing value-based pricing due to its potential to increase profitability, yet many of these companies struggle to achieve the full earnings potential of value-based pricing. They often start out strong, achieving price…

Tool Release Notes: March 2019

March 2019 Release Notes New for this release: Value Maps have new custom text fields. So now in addition to the main Market field, users can add other fields to describe their Market.  For example, they can add “Region” or…

Tool Release Notes: February 2019

February 2019 Release Notes New for this release: Value Maps Tool: Improved export shows Product Groups. Value Maps Tool: Formula capability now added to Product Sales fields. These determine the bubble size for each product displayed on the Value Map….

Value Maps For Customer-Centric Product Strategy

The strategic landscape for commercial teams has become increasingly complex.  C-suites in great organizations understand that they need to implement and enforce planning disciplines that provide customer insights and require strategic perspectives.  Successful enterprises strive to improve the tools and…

Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning

VIEW FULL RECORDING BELOW Value Maps are a widely utilized tool in B2B and B2C Product Management strategy. They provide a simple framework that help teams understand their product’s differentiation and competitive positioning. Value Maps are applied in a number…

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