Perceptions vs. Reality: Understanding and Communicating Customer Value to Boost Revenue
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When making a final call on a purchasing decision, B2B buyers ultimately make a decision on whether the solution’s perceived value justifies the investment. ...
LeveragePoint Value Stories in Action – Manufacturing
LeveragePoint helps some of the world's leading B2B manufacturering companies quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...
3M Achieves Successful Product Launch Supported by LeveragePoint Value Stories
3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials. In 2022, they launched 3M™ VHB™ Extrudable Tape GP - a new bonding solution ...
Pricing Strategies During Economic Transitions
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Achieving optimal pricing outcomes can be a challenge for B2B organizations - even during the less frequent periods of relative economic stability. When ...
LeveragePoint Value Stories in Action – Specialty Chemicals
LeveragePoint helps some of the world's leading Specialty Chemical manufacturers quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...
The Art of Value Discovery and Value Conversations
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Customer value management is both a science and an art. B2B marketers and sellers need to be able to not only quantify value, but also have deep value ...
Communicating Intangible Value: Pricing, Marketing, and Selling the Hard-to-Quantify
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Successful value selling requires communicating the outcomes delivered by your solution in financial terms. Often, the surface-level benefits of a B2B solution ...
Align B2B Marketing & Sales: Communicating Your Value Proposition Across the Customer Journey
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The modern buyer’s journey begins well before the first sales call. Purchasing teams spend an increasing amount of time doing research before engaging with ...
Overcome Risk Perceptions with Value Selling: Winning Strategies that Convey Customer Outcomes
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Leading B2B enterprises routinely adopt value-based strategies to boost sales outcomes and grow profitability for their differentiated solutions. However, many ...
Value Selling in Manufacturing: Best Practices for Realizing Your Profit Impact
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The manufacturing sector is undergoing a period of unprecedented change. In recent years, supply chains have become increasingly strained while procurement ...
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