Resources

How to Develop and Deploy Value Content

Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. In order to be successful, your sales team needs great value content at their fingertips. Developing a scalable…

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

VIEW THE FULL RECORDING BELOW Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch is to…

How to Implement Value Selling

Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. But what is the best way to implement this process within a sales organization? One secret to Value…

Tool Release Notes: July 2019

July 2019 Release Notes New for this release: A new full screen presentation format is now available for Value Proposition templates. Note: this new format is in beta release for select situations only. Please contact us to discuss designing a…

Elevate Value Through Friendly Competition

Great B2B enterprises utilize Value Selling strategies to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. But how do you elevate the importance of these strategies to get your entire organization on board?…

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