Resources

Start Value Selling: Five Expert Insights

Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. In order to realize these benefits, gaining adoption within your sales organization is critical. But what are the…

Best Practices for Accelerating Your Value Strategy

VIEW THE WEBINAR RECORDING BELOW In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can last between…

Tool Release Notes: September 2019

September 2019 Release Notes New for this release: Marketing users can now model their Offering Price based on a % increase or decrease in spend vs the Competitor Price. UX improvements make it easier for Sales users to upload and…

Do Your Reps Convey Your Solution’s Value? Maximize the Impact of Your Marketing Research Spend

VIEW THE FULL RECORDING BELOW What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value….

Tool Release Notes: August 2019

August 2019 Release Notes New for this release: Full screen Value Proposition templates may now include slide notes to help guide the presentation story/discussion. The full menu of UVP options is now available from both the Marketing and Sales home…

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