Resources

Tool Release Notes: June 2015

June 2015 New for this release: Value Proposition Format Enhancements: New value charts, more display options in charts, new value summary tables that better match charts, more functionality for displaying variables and acquisition efficiency Better Value Proposition Management: Edit and…

The 5 Key Dimensions for Achieving B2B Pricing Excellence

Join Stephan Liozu, Ph.D., Pricing Evangelist and Founder of Value Innoruption Advisors, to understand the need for a different approach to pricing transformations. With insights from his latest book, The Pricing Journey: The Organizational Transformation Towards Pricing Excellence, Dr. Liozu…

Tool Release Notes: May 2015

May 2015 New for this release: Ability to edit value messages and customer questions associated with Price Components in Value Propositions Ability to edit value story (Description of Solution and Key Points of Differentiation) in Value Propositions Display comparisons in…

How to Differentiate Value Propositions for Sales

Great B2B value propositions support effective sales conversations. Value propositions should be designed with sales objectives and teams in mind, combining simplicity with the substance to stand up under customer scrutiny. In this webinar, viewers will learn about what matters in…

Tool Release Notes: April 2015

April 2015 New Value Communication capabilities: Value Proposition charts and messages to highlight additional, non-economic quantified benefits; e.g. material efficiency or environmental impact in manufacturing, or clinical efficacy in healthcare In Value Communication (available in New UI only), enter messages…

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