Tool Release Notes: March 2015
March 2015 New for this release: New access controls for Unique Value Propositions (UVPs) allowing for more flexibility with large-scale sales deployments. Basic CRM-like information can now be captured for any UVP (opportunity), e.g. whether the sale was closed New…
Cross-functional Collaboration to Boost a Value Culture
All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value strategies, the building of a Value-driven culture, and lead to a wide range…
Tool Release Notes: February 2015
February 2015 In the new User Interface with redesigned “Start” tab: New Value Model chart displays acquisition efficiency Lower Spend is a new type of value in Value Communication to input a message and customer question for Value Proposition In…
Building a B2B Value-Driven Culture
Joanne Smith, President of Price to Profits Consulting and former Corporate Director of Marketing and Pricing at DuPont, will share practical steps on how to build a value-driven culture at a B2B enterprise. Based on her professional experience at DuPont,…