Value-based Pricing requires price metrics that naturally align with variations in value to the customer. For example, aircraft engine manufacturers changed from leasing engines by the month to essentially renting them by the hour flown because that aligned the revenue earned per engine better with the value of increased fuel efficiency across different routes. Value-based Pricing requires creating price policies that encourage good customer behaviors and discourage bad ones. They create rebates for customer loyalty, for example, as an alternative to matching lower prices when under threat. The former discourages customers from soliciting competitive bids, while the latter encourages them to do so. You also need to communicate the value of features and service enhancements in terms of impact on the customer and translate that impact into monetary terms. Obviously, there is much more to pricing strategically than just setting prices.