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Sales tool that empowers corporate vision

5 C’s of Value Selling and Value Pricing

Insights from Mike Wilkinson “Why don’t customers buy? Frequently the reason they don’t buy is because they do not understand or appreciate the value that we can deliver to them,” explains Mike Wilkinson, Co-founder and Director of Axia Value Solutions…

Why Millennials get close more deals

How B2B Pricing and Sales Teams Can Overcome The 7 Challenges of Value

“Value is a mystery…We do not define value. Our customers define value. Our job as a business, and as a sales team is to solve the value mystery,” explains Mike Wilkinson, Co-founder and Director of Axia Value Solutions and co-author…

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