Plan and execute profitable B2B launches by focusing on customer value.
LeveragePoint empowers your product, marketing, and innovation teams to profitably introduce innovative new products to the market through smarter value-based pricing strategies, improved understanding of customer decisions and more refined go-to-market strategies.
How it Works
Our value models provide a clear, consistent framework to calculate the economic impact of your innovations, supporting a customer-centric approach to product launch, segmented offer design, and value-based pricing. By providing a persuasive business case to buy for your audience, your teams drive product launch momentum and successful commercialization.
See Your Novel Product Through
The Customer’s Eyes
Design Better Offerings to Address Key Segments
Incorporate and Realize Intangible Value
INCREASE YOUR B2B SALES
LeveragePoint is a cloud solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, communicating, and capturing value. Our tool allows these teams to collaborate internally around building a value-based strategy that can be transformed into dynamic value propositions that sales can use to clearly communicate the value of your offering from the very first sales call.