Our New Year’s Round-up: The Top 10 Posts of 2018

Happy New Year! 2018 was a transformative year; digital and technological advances were abundant, Millennial buyers and sellers forced a change in our traditional processes, and an increasing amount of B2B organizations differentiated themselves with a value-based strategy. LeveragePoint served…

Value Propositions for Your Customer Audience Q&A

For our November Webinar Peyton Marshall, LeveragePoint’s CEO, explored the ways that Value Propositions can and should be the core piece of content that align commercial teams on their customer audience to deliver on the potential of ABM, ABS and…

Engaging the Professional Buyer Q&A

Time spent with a professional buyer is precious and limited. According to Gartner, only 17% of the overall buying journey is spent meeting with potential suppliers. The rest of the buyer’s journey consists of researching independently online, meeting internally, and…

[Day 2] Sales 3.0 Conference Takeaways

The second and final day of the Sales 3.0 Conference is in the books! Messages of improving the sales landscape with technology, training, and the merriment of the two continued to be at the forefront of each discussion. Once again,…

[Day 1] Sales 3.0 Conference Takeaways

My boss says, “What happens in Vegas stays in Vegas!” every time I’m leaving for one of these conferences. At first, I thought it was him telling me, “Have fun!” with a famous slogan, but now I’m starting to think…

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