Taylor here, with a little Thanksgiving treat for you Americans, and just a plain ‘ole treat for the rest. As most of you know, selling your product or solution is one thing, but getting people to use it is another….
We’ve all heard it before, sounding oddly familiar to the midnight ride of Paul Revere: “The Millennials are coming! The Millennials are coming!” It was true; we were coming. But now, we’re here. (How’s that for an intro?) In 2015,…
Large B2C corporations figured out a long time ago that selling outcomes rather than product features is the key to increased sales. Companies don’t sell televisions; they sell family bonding or big celebrations on game day. Dreams of fame and…
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