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Pricing & Selling Packaged B2B Solutions – Part 1: Realize Value on Your Product & Services Bundles

If you Google “Product Bundling on Amazon,” near the top of the first page, there is a tray of 10 videos explaining how to use Fulfillment by Amazon (“FBA”) to design and sell bundles to online retail customers.  Selling products…

Product Management & Marketing Strategy: Limitations and Pitfalls in Value Mapping

Value Maps provide a useful framework that helps visualize a product’s positioning in the market.  A Value Map is a two dimensional graph that displays product prices on the y-axis and shows product weighted value scores on the x-axis. The…

Using Value Maps: Insights that Guide Product Management & Marketing Strategy

Value Maps provide a useful framework that helps visualize a product’s positioning in the market.  In our last blog, we reviewed the reasons to engage in value mapping, discussed questions and perspectives that get Product Management teams started and reviewed some best…

What is Our Product’s Positioning? Where Are We Headed? Navigate Product Strategy with Value Maps

Physical navigation has come a long way in 500+ years.  Instead of envisioning the edge of the world, the disembodied voice on our iPhone saves us from traffic, telling us to turn left at the next intersection. The technology of…

Q&A: The Top Key to Success in Price Negotiations

Joanne Smith is the President of Price to Profits Consulting, formally the DuPont Corporate Head of Marketing and Pricing, and the author of two books. She focuses on helping B2B companies transform their pricing performance. At DuPont she was instrumental…

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