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Pricing & Selling Packaged B2B Solutions – Part 4: Product & Service Bundles to Change Price Metrics and Realize Cost Synergies

Picture a company with an array of complex products including equipment, instruments, consumables, and/or disposables.  These products are used in specific applications: surgery, agriculture, animal health, food production, lab testing, construction, or manufacturing materials or components for their customers’ production. …

Pricing & Selling Packaged B2B Solutions – Part 3: Product & Service Bundles to Segment Pricing and Realize Buyer Synergies

Picture the marriage of two large enterprises. Each one brings an array of B2B products and services sold to the same customers.  The starting point for post-merger integration consists of two groups of product managers, two sales teams, two service…

Pricing & Selling Packaged B2B Solutions – Part 2: Product & Service Bundles to Simplify Buying & Increase Demand

Picture a company with a number of complex products. They have long provided the services to ensure their products’ effective implementation.  These products are used in specific applications: surgery, agriculture, animal health, food production, lab testing, construction, installation in other…

Pricing & Selling Packaged B2B Solutions – Part 1: Realize Value on Your Product & Services Bundles

If you Google “Product Bundling on Amazon,” near the top of the first page, there is a tray of 10 videos explaining how to use Fulfillment by Amazon (“FBA”) to design and sell bundles to online retail customers.  Selling products…

Product Management & Marketing Strategy: Limitations and Pitfalls in Value Mapping

Value Maps provide a useful framework that helps visualize a product’s positioning in the market.  A Value Map is a two dimensional graph that displays product prices on the y-axis and shows product weighted value scores on the x-axis. The…

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