5 Reasons Why Your Next New Product Launch Could Be a Flop
Editor's Note: This post originally appeared on Chris Provines' blog. For more information on Chris, please visit his website.
Let’s face it, businesses of all types and ...
Confessions of a Spreadsheet-Aholic: Customer Value Methodology Debates Miss the Point
Have you ever been in a bar fight with an academic?
They kick. They bite. They knee you where it hurts. Debating an expert with strong attachments to his or her methodology can get ugly.
I ...
Startups: Create Your First Value Proposition in Under an Hour Part 3 – Comparing Your Offering Vs. The Next Best Competitive Alternative (minutes 10 – 20)
Editor’s note: At LeveragePoint, the concept of value-based pricing is important to every member of the company. In this blog post, one of LeveragePoint’s software developers, Aaron Williams, ...
5 Key Lessons for Implementing Value Selling
“All the vendors’ solutions are roughly the same, it now comes down to price.” For suppliers, hearing this from customers is usually a sign of trouble. In B2B markets, it could simply be a ...
Partner Post: Collaboration between Innovation and Pricing Teams: Insights from the 2013 State of Value-based Pricing Survey
In the age of greater focus on innovation and customer value, one of the questions that remains unanswered is how much collaboration is required between the innovation and the pricing teams to ...
Partner Post: Price Negotiations – Remember Loose Lips Sink Ships
By Chris Provines, CEO, Value Vantage Partners
Editor's Note: This post originally appeared on Chris Provines' blog. For more information on Chris, please visit his ...
April 2014 Tool Tip: Viewing Multiple Models Simultaneously
In this month’s tool tip, LeveragePoint Director of Customer Service Aaron Miller provides insights on how you can view multiple value models simultaneously using different tabs or windows in ...
Partner Post: Should I Establish a Pricing or Value Council?
I have written a lot about the benefits of having a multi-functional pricing council to support your organization’s pricing process. In fact, the combination of a corporate pricing center of ...
What Is Value Creation and Value Communication in a Value-based Pricing Strategy
As we noted in an earlier post, a successful value-based pricing strategy involves five components. Those effective strategies incorporate customer value with the value management elements ...
Simplifying the Creation of Value Drivers
In B2B markets, value drivers are the basic building blocks of any value model, value story, or value proposition. Yet crafting a good value driver is often the most difficult part of the ...
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