Develop Valuable Innovative Products
Innovation is central to B2B competitiveness. But great technical R & D is never enough. Quantifying customer value early in development helps teams make better decisions to move a product through gated R & D processes. Making customer-centric go-no go decisions and designing product enhancement based on customer value helps to avoid product flops. Profitable launches of differentiated, innovative products are the result.
Design Pricing Strategies for Launch Success
Customer value in LeveragePoint provides a strong focal point for product launches. Product launch teams identify customer segments as they refine their understanding of customer value within target geographies and internationally. Using a cloud platform, they draw on the best work of others using repositories and libraries. They design a value-based offering, configuration and messaging. They set value-based pricing strategies. LeveragePoint users realize an average increase of 2-4% in gross margin in launching innovative products.