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Close more deals at higher prices – and in less time – by clearly communicating your superior value.

By helping B2B organizations implement value selling at scale, LeveragePoint value stories help sales teams boost their sales velocity across all four levers, helping improve win rates, increase average deal size, create more qualified deals, and reduce sales cycle time.

How It Works

LeveragePoint value stories focus B2B sales and marketing teams on the buyer’s economic outcomes, providing an interactive experience that communicates the superior financial benefits of your differentiated offering. As the focal piece of content for your sales team, these industries – and buyer-specific value stories evolve seamlessly into a downloadable financial business case, helping achieve decisionmaker buy-in and providing support in price negotiations.

Increase Average Deal Size

Our value stories help B2B salespeople navigate complex sales processes while keeping major deals intact. By communicating differentiation across the buying committee, contextualizing technical details into business outcomes, and conveying industry expertise, salespeople can overcome buyer conservatism, defend prices, and reduce discounting pressure.

LeveragePoint users report 5%-25% higher prices when using our value-selling solution.

Boost Your Sales Team’s Win Rates

The top B2B sales reps already employ value-selling best practices in their daily routine. LeveragePoint helps scale this output across the rest of the team by standardizing value conversations in every deal. Our value stories are industry- and buyer-specific, and provide a clear, chapter-based structure for every meeting, making it easy for reps to convey value early and often across the buyer’s journey.

Across value-selling organizations in different industries, opportunities using a LeveragePoint result in an average of 5% to 15% higher close rates.

Focus Sales Resources on High-Potential Deals

LeveragePoint value stories act as an important qualification exercise, where quantified value delivered is being refined during every call with engaged prospects. Avoid chasing unqualified opportunities with buyers that are a poor fit or that cannot see the value of your offering, and instead reallocate sales and presales resources to higher-potential contacts within the organization, or higher-potential deals elsewhere.

Fast Track Deals Through the Funnel

Almost half1 of B2B deals take over 7 months to close, with large, strategic deals often taking much longer. LeveragePoint value stories help reps avoid sales conversations getting bogged down in technical and feature discussions, helping them focus instead on financial value. Get access to decision-makers and executives earlier by communicating in their own language, and achieve faster sign-off by collaborating with them on a shared business case to buy.

Sales leaders using LeveragePoint report meaningful reductions in their sales cycles between 5% and north of 20%.


LeveragePoint is a cloud solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, communicating, and capturing value. Our tool allows these teams to collaborate internally around building a value-based strategy that can be transformed into dynamic value propositions that sales can use to clearly communicate the value of your offering from the very first sales call.