Grow Your Qualified Sales Pipeline
Top B2B professionals know more qualified sales opportunities result in higher annual sales revenue, quota attainment and earnings. Value Propositions help sales reps qualify new opportunities faster and create competitive differentiation by engaging prospects in early collaborative discussions around tangible Customer Value. Digital Value Propositions visualize to buyers in real-time results using specific customer data. Financial expectations for ROI, TCO, profitability and more are immediately calculated and displayed with supporting graphics.
Close More Sales Opportunities
Forrester Research reports, “The first vendor that succeeds in communicating a vision to executives wins the business 74% of the time”. Most potential B2B sales opportunities are lost by vendors attempting to enter the sales process after a competitor already established a successful customer vision. Value Propositions win early stage meetings with executive buyers by jointly defining the objectives for a Customer Value Proposition before competition has an opportunity to react. Senior buyers agreeing to assign “our resources” to explore your solution further leads to more competitive wins.