Resources

Overcome 7 Profit-Killing Pricing Misconceptions: Avoid Mistakes in Tough Markets

VIEW THE WEBINAR RECORDING BELOW For B2B companies, the pressure to discount can skyrocket during times of economic crisis. This pressure comes from all sides: customers seeking price relief, management pushing to compensate for declining market size, competitors pushing to retain or gain…

Realize Value from Product & Service Bundles: Design, Price & Sell Packaged B2B Solutions

Successful B2B commercial teams routinely consider the best way to package services, products, and solutions to realize higher prices, improve engagement metrics, fill their funnel, pursue qualified opportunities, and increase revenues. As we enter the next decade, the importance of…

Realize Value from Product & Service Bundles: Pricing & Selling Packaged B2B Solutions

VIEW THE WEBINAR RECORDING BELOW Almost all B2B businesses not only provide products, but increasingly deliver related services. Innovation, increasing complexity, and M & A naturally drive commercial teams to consider bundled systems and packaged solutions as their offering strategy….

Best Practices for Accelerating Your Value Strategy

VIEW THE WEBINAR RECORDING BELOW In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can last between…

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

VIEW THE FULL RECORDING BELOW Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch is to…

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