Resources

Align Strategy with Customer Journeys: Best Practices to Adopt Value Management

Customer Value Management focuses commercial teams on the customer outcomes that result from deciding to buy an offering. Top B2B companies recognize that business customers embarking on a buyer’s journey have a simple outcome: maximizing value. When quantified, commercial teams…

Introducing: The LeveragePoint Value Excellence Series

During unsettled times, the best B2B pricing, product, marketing, and sales professionals worldwide are acquiring skills and developing strategies to thrive working remotely and beyond.  Over the coming weeks, we’ll be providing two tracks consisting of our most insightful events…

The Art of Designing and Testing EVE® Models

VIEW THE WEBINAR RECORDING BELOW Economic Value Estimation®models require both customer and competitive data along with a heavy dose of analytical skill. With practice, the mathematical side of designing high-quality EVE® models can become systematic. What is often less obvious…

Realize Value from Product & Service Bundles: Design, Price & Sell Packaged B2B Solutions

Successful B2B commercial teams routinely consider the best way to package services, products, and solutions to realize higher prices, improve engagement metrics, fill their funnel, pursue qualified opportunities, and increase revenues. As we enter the next decade, the importance of…

Realize Value from Product & Service Bundles: Pricing & Selling Packaged B2B Solutions

VIEW THE WEBINAR RECORDING BELOW Almost all B2B businesses not only provide products, but increasingly deliver related services. Innovation, increasing complexity, and M & A naturally drive commercial teams to consider bundled systems and packaged solutions as their offering strategy….

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