Resources

May the Best Solution Win: Selling Strategies to Convey Your Superior Value

VIEW THE WEBINAR RECORDING BELOW Are you losing business to competitors – even when you know you have the best solution? For B2B enterprises, this is an all-too-common problem that not only results in lost revenue for your organization, but…

Enhance Your Sales Performance by Selling Value

VIEW THE WEBINAR RECORDING BELOW Neil Rackham, Miller Heiman, Mathew Dixon, Reed Holden: What message do these sales gurus have in common?  They all place a large emphasis on the importance of selling not just products or overall offerings, but…

Start Value Selling: Five Expert Insights

Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. In order to realize these benefits, gaining adoption within your sales organization is critical. But what are the…

Best Practices for Accelerating Your Value Strategy

VIEW THE WEBINAR RECORDING BELOW In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can last between…

Do Your Reps Convey Your Solution’s Value? Maximize the Impact of Your Marketing Research Spend

VIEW THE FULL RECORDING BELOW What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value….

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