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Quantifying Customer Value and Emotional Factors

Follow Up From March 2013 Webinar with Harry Macdivitt To view our webinars and other resources please visit our Resource Center. Q: What advice do you have about using data to quantify customer impact? Do you need to have the…

How to Capture Value for Your Products and Services

Follow Up From March 2013 Webinar with Harry Macdivitt To view our webinars and other resources please visit our Resource Center. Q: What advice do you have for reeling in smaller customers who have been given aggressive pricing, without losing their business?…

person working on blue and white paper on board

The Truth Behind New Product Failure – And What You Can Do About It

In last week’s webinar “Incorporating Value in Your Stage Gate Process”, Dr. John Hogan of Value Management Advisors discussed his value-based framework for improving product development processes. Of course, no process can guarantee success, but the problem is stark: as…

How to Incorporate Value in Your Stage Gate Process

Follow Up From February 2013 Webinar with Dr. John Hogan To view our webinars and other resources please visit our Resource Center. Q: Why are folks now more interested in thinking about value earlier in the product development process than before?…

Leveraging Value in Your Stage-Gate Process

How much ROI do you capture from your product innovations? Turns out that most companies have a poor track record of capturing their fair share of the differential economic value they provide to customers. In this month’s webinar, “Maximizing ROI…

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