Guest Post by Stephan Liozu and Katie Richardson
Willingness-to-pay is a critical element of value management and value-based pricing. Whether you are conducting pricing research or trying to ...
Guest Post by Ian Smith
New product development has been identified by industry leaders as the most important opportunity for capturing value and maximizing profit. The overall ...
New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, leading ...
Value modeling is a science that cannot be improvised. Critical business decisions from product development, through marketing to pricing and sales are based on value models. Consequently, many ...
Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor'
Link 3: Selling Value
The keys to selling value are:
Communicating value ...
Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor'
Many companies want to implement value pricing, but have had limited success in ...
Guest Post by Stephan Liozu
Are you able to clearly articulate the value proposition for your strategy, your business model, or your products and services? Can you recite in one quick minute ...
Last month, the Professional Pricing Society held its 2012 Fall conference in Orlando, bringing together pricing professionals from around the country to learn impactful strategies, tactics, and ...
Guest Post by Dan Hodder
We’re all familiar with the cannibalization that occurs when a seller launches a new product, which takes share from other products in the portfolio. This phenomenon ...
Language is powerful. It is even more critical in the world of business. There are various definitions of what language is. One definition sees language as “a system of communication that ...