What Is Value Pricing?
Value Pricing is a pricing methodology centered on setting prices based on customer value delivered, as perceived by the buyer. Leading global B2B organizations deploy Value-Based Pricing strategies to calculate the quantified value impact of their product and service offerings across customer segments, setting prices and designing go-to-market strategies that capture a reasonable share of customer value.
Value Pricing Overview
ENABLING A MORE COLLABORATIVE AND PROFITABLE PRICING STRATEGY.
Deliver Value Pricing Through B2b Sales Teams
YOUR VALUE PRICING STRATEGY.
In this white paper, learn about the obstacles that hinder collaboration between pricing and sales, and how to improve this alignment in order to reduce discounting and increase profitability.
Value Pricing Challenges
In this two-part webinar series, Joanne Smith, President of Price to Profits Consulting and former DuPont Pricing Leader shares the 8 most common obstacles to Value Pricing Success, and ways to overcome them.
Value Pricing Customer Story: Bayer Cropscience
A VALUE-BASED PRICING STRATEGY.
In this case study webinar, learn how Ingo Hennecke, Global Pricing Manager at Bayer CropScience, helped implement a global rollout of a structured Value-Based Pricing approach. During the session, he covered critical steps in the rollout process, tips for instilling key disciplines organization-wide, and ways that Value Pricing generates additional revenue within key segments.
INCREASE YOUR B2B SALES
LeveragePoint is a cloud solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, communicating, and capturing value. Our tool allows these teams to collaborate internally around building a value-based strategy that can be transformed into dynamic value propositions that sales can use to clearly communicate the value of your offering from the very first sales call.