The Value Coach’s Playbook – Part 1: Quantify Value
Value Management and Value Selling are proven strategies to improve B2B commercial performance and profitability. Sustainable Value Management seldom happens by accident. Top-performing B2B businesses implement programs and disciplines to embed these efforts. Value management starts with good quantification. Great…
Do Your Reps Convey Your Solution’s Value? Maximize the Impact of Your Marketing Research Spend
VIEW THE FULL RECORDING BELOW What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value….
How to Develop and Deploy Value Content
Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. In order to be successful, your sales team needs great value content at their fingertips. Developing a scalable…
Common Missteps Product Managers Make About Value and How to Avoid Them
VIEW FULL RECORDING BELOW Why do 3 out of 4 new products fail? Well, a leading cause is related to value. This is a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is…
Can Your Sales Team Sell Your Solution’s Value? Can You?
What’s in this whitepaper? Value-based selling goes deeper than qualitative “Why Us” messaging. Understanding quantitative and financial value from a customer’s perspective improves the clarity and specificity of qualitative value messages, and improves the quality of commercial strategy and decisions….