Resources

Develop Value Propositions to Maximize Sales Impact

VIEW FULL RECORDING BELOW Value Propositions are powerful sales tools. CRM data from B2B organizations that have adopted value selling demonstrate that opportunities where a Value Proposition is used result in: (1) 5-15% higher win rates and (2) 5-25% higher price outcomes. But…

Value Story Telling is Key to New Product Launch Success

What’s in this webinar? Product managers: the success of your new product launch depends on the quality of your value story. Communication failure is a leading cause for why new products miss their revenue target. What can you do to…

Designing Value Propositions for Sales Conversations

What’s in this whitepaper? Value Propositions are powerful sales tools.  Value selling delivers results.  CRM data from B2B organizations that have adopted value selling demonstrate that opportunities where a Value Proposition is used result in: (1) 5-15% higher win rates…

Increase Your Revenue from B2B New Product Launches

Why do 3 out of 4 new products fail? This is truly a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is that the new product launch success rate hasn’t improved in the…

Tackling the 7 Challenges and Unleashing the Power of B2B Value

How does a B2B business become a value-focused organization? What sometimes seems to be forgotten is that the pursuit of a value orientation involves a lot more than just the sales force. Selling on value involves organizational change, not just…

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