Resources

Increase Your Sales Velocity: The Case and the Evidence for Value Selling

Sales velocity is the best single metric to assess, guide, and improve B2B sales performance. By providing a clear, simple way to organize the essential factors that will drive this year’s and next year’s revenue growth, it helps sales professionals…

The Value Coach’s Playbook – Part 1: Quantify Value

Value Management and Value Selling are proven strategies to improve B2B commercial performance and profitability. Sustainable Value Management seldom happens by accident. Top-performing B2B businesses implement programs and disciplines to embed these efforts. Value management starts with good quantification. Great…

Align Strategy with Customer Journeys: Best Practices to Adopt Value Management

Customer Value Management focuses commercial teams on the customer outcomes that result from deciding to buy an offering. Top B2B companies recognize that business customers embarking on a buyer’s journey have a simple outcome: maximizing value. When quantified, commercial teams…

Realize Value from Product & Service Bundles: Design, Price & Sell Packaged B2B Solutions

Successful B2B commercial teams routinely consider the best way to package services, products, and solutions to realize higher prices, improve engagement metrics, fill their funnel, pursue qualified opportunities, and increase revenues. As we enter the next decade, the importance of…

Drive Sales Team Success: Keys to a Sustainable Value Selling Initiative

Technology has changed the fundamentals of B2B sales. Top-performing, modern sales teams engage buyers in ways that are customer-centric, customer-relevant, and delivery-centric. Each of these are foundational components of Value Selling. Value Selling delivers sales success. In this white paper,…

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