Resources

Align Strategy with Customer Journeys: Best Practices to Adopt Value Management

Customer Value Management focuses commercial teams on the customer outcomes that result from deciding to buy an offering. Top B2B companies recognize that business customers embarking on a buyer’s journey have a simple outcome: maximizing value. When quantified, commercial teams…

Realize Value from Product & Service Bundles: Pricing & Selling Packaged B2B Solutions

VIEW THE WEBINAR RECORDING BELOW Almost all B2B businesses not only provide products, but increasingly deliver related services. Innovation, increasing complexity, and M & A naturally drive commercial teams to consider bundled systems and packaged solutions as their offering strategy….

Value Maps For Customer-Centric Product Strategy

The strategic landscape for commercial teams has become increasingly complex.  C-suites in great organizations understand that they need to implement and enforce planning disciplines that provide customer insights and require strategic perspectives.  Successful enterprises strive to improve the tools and…

Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning

VIEW FULL RECORDING BELOW Value Maps are a widely utilized tool in B2B and B2C Product Management strategy. They provide a simple framework that help teams understand their product’s differentiation and competitive positioning. Value Maps are applied in a number…

Common Missteps Product Managers Make About Value and How to Avoid Them

VIEW FULL RECORDING BELOW Why do 3 out of 4 new products fail? Well, a leading cause is related to value. This is a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is…

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