Tackling the 7 Challenges and Unleashing the Power of B2B Value
How does a B2B business become a value-focused organization? What sometimes seems to be forgotten is that the pursuit of a value orientation involves a lot more than just the sales force. Selling on value involves organizational change, not just…
More Data! More Money? Understanding Customer Value to Monetize Data Assets
As the “internet of things” becomes more pervasive, and companies continue to collect an ever increasing amount of data, both public and private, opportunities continuously arise for monetizing data assets. These assets can range from customer purchase or usage trends…
Developing a Value Mindset for Successful B2B Value Transformations
Value and Pricing Transformations are often slowed down or impacted by the lack of mindset change across the organization. To make changes irreversible, the development of a value mindset across the organization is essential. Institutionalizing a growth mindset for value…
Digital Value Proposition Demo
LeveragePoint offers a software-as-a-service solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, capturing, and communicating value. LeveragePoint allows these teams to collaborate internally around building a value-based strategy then publish a customer-facing, dynamic, value proposition…
Cross-functional Collaboration to Boost a Value Culture
All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value strategies, the building of a Value-driven culture, and lead to a wide range…