Developing Outcome-Based Storytelling Capabilities in B2B Sales
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Leading B2B companies rely on outcome-based selling strategies to achieve commercial success. The best salespeople within these organizations are typically ...
2022 State of Value Management Whitepaper
In this period of rising prices and increased competition, B2B organizations must be able to demonstrate the differentiated value of their offerings more than ever. But how effectively are these ...
What SaaS Pricing Can Teach B2B Enterprises
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In recent years, modern business practices, pioneered by SaaS vendors, have been successfully adopted by B2B organizations across every industry. Innovations ...
Pricing Strategies: Managing Through Inflationary and Recessionary Times
Tuesday, January 31st at 11 AM ET
As we enter 2023, B2B organizations worldwide face a cloudy economic outlook. The threat of a recession looms large, inflation is continuing at a high rate, ...
2022 State of Value Management Survey Results Webinar
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In this webinar, we revealed the responses to the 2022 State of Value Management Survey. How are B2B companies implementing value management and value selling? ...
Value From a Chief Procurement Officer’s Perspective
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Leading B2B sales teams deploy value selling to boost commercial outcomes and profitability. By communicating the financial impact of their solution starting ...
Selling Value: Winning Strategies Across the Buyer’s Value Discovery Journey
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The world’s leading B2B enterprises employ value selling to optimize their commercial performance. Value selling helps these organizations maximize ...
Release Notes: May 2022
New for this release:
Sales users can now share live links to UVPs with customers and prospects, using new token-based, protected access URLs.
Marketing users can now add Value Drivers ...
Establishing a Value-Centric Culture In Your B2B Sales Organization
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B2B companies are increasingly embracing value-centric strategies to maximize their commercial execution and profitability. With the sales profession in the ...
Baker Hill Improves Win Rates and Profitability Through Value Selling With LeveragePoint
Serving over 500 financial institutions nationwide, Baker Hill is a leading provider of commercial lending services. Their loan origination, risk management, and analytics solutions empower ...
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