Resources

Can Your Sales Team Sell Your Solution’s Value? Can You?

What’s in this whitepaper? Value-based selling goes deeper than qualitative “Why Us” messaging. Understanding quantitative and financial value from a customer’s perspective improves the clarity and specificity of qualitative value messages, and improves the quality of commercial strategy and decisions….

Develop Value Propositions to Maximize Sales Impact

VIEW FULL RECORDING BELOW Value Propositions are powerful sales tools. CRM data from B2B organizations that have adopted value selling demonstrate that opportunities where a Value Proposition is used result in: (1) 5-15% higher win rates and (2) 5-25% higher price outcomes. But…

Value Story Telling is Key to New Product Launch Success

What’s in this webinar? Product managers: the success of your new product launch depends on the quality of your value story. Communication failure is a leading cause for why new products miss their revenue target. What can you do to…

Accelerate Product Launch Success with Value Selling

What’s in this webinar? Companies invest substantial sums in the development and launch of new solutions for customers. Often, these new solutions languish or fail to achieve their sales and profit potential. One key root cause of new product revenue…

Increase Your Revenue from B2B New Product Launches

Why do 3 out of 4 new products fail? This is truly a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is that the new product launch success rate hasn’t improved in the…

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