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Perceptions vs. Reality: Understanding and Communicating Customer Value to Boost Revenue

Wednesday, March 27th at 11 AM ET When making a final call on a purchasing decision, B2B buyers ultimately make a decision on whether the solution’s perceived value justifies the investment. ...

3M Achieves Successful Product Launch Supported by LeveragePoint Value Stories

3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials. In 2022, they launched 3M™ VHB™ Extrudable Tape GP - a new bonding solution ...

Pricing Strategies During Economic Transitions

VIEW THE WEBINAR RECORDING BELOW Achieving optimal pricing outcomes can be a challenge for B2B organizations - even during the less frequent periods of relative economic stability. When ...

LeveragePoint Value Stories in Action – Specialty Chemicals

LeveragePoint helps some of the world's leading Specialty Chemical manufacturers quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...

The Art of Value Discovery and Value Conversations

VIEW THE WEBINAR RECORDING BELOW Customer value management is both a science and an art. B2B marketers and sellers need to be able to not only quantify value, but also have deep value ...

Communicating Intangible Value: Pricing, Marketing, and Selling the Hard-to-Quantify

VIEW THE WEBINAR RECORDING BELOW Successful value selling requires communicating the outcomes delivered by your solution in financial terms. Often, the surface-level benefits of a B2B solution ...

Align B2B Marketing & Sales: Communicating Your Value Proposition Across the Customer Journey

VIEW THE WEBINAR RECORDING BELOW The modern buyer’s journey begins well before the first sales call. Purchasing teams spend an increasing amount of time doing research before engaging with ...

Overcome Risk Perceptions with Value Selling: Winning Strategies that Convey Customer Outcomes

VIEW THE WEBINAR RECORDING BELOW Leading B2B enterprises routinely adopt value-based strategies to boost sales outcomes and grow profitability for their differentiated solutions. However, many ...

Value Selling in Manufacturing: Best Practices for Realizing Your Profit Impact

VIEW THE WEBINAR RECORDING BELOW The manufacturing sector is undergoing a period of unprecedented change. In recent years, supply chains have become increasingly strained while procurement ...

Developing Outcome-Based Storytelling Capabilities in B2B Sales

VIEW THE WEBINAR RECORDING BELOW Leading B2B companies rely on outcome-based selling strategies to achieve commercial success. The best salespeople within these organizations are typically ...

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