Resources

Transform Your Analyst Case Studies into Interactive Sales Presentations

Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value. While effective as a demand generation strategy, many sales teams fail to incorporate…

Quantifying and Selling Value for Services

VIEW THE FULL RECORDING BELOW Almost all B2B businesses not only provide products, but also deliver services – separately or as part of a bundled offering. Customers want proof of value and they have made this clear. However, once you…

Initiate and Scale Value Selling: Live Practitioner Roundtable

VIEW FULL RECORDING BELOW Great B2B enterprises utilize Value Selling strategies to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. Join us as we host a live roundtable of Value experts from world-class…

Account-based Selling for Buyer Enablement: How Does Your Solution Address Specific Customer Problems?

VIEW FULL RECORDING BELOW Is your commercial team aligned with a focus on the specifics of your customers?  B2B marketers need Account-Based Selling to succeed with Account-Based Marketing. B2B sales teams need content and tools that engage customers in conversations…

Price Negotiations: The Key to Success

View full recording below! Why do most sales people discount far more often and far deeper than needed? Leading causes are related to their courage, confidence and conviction in achieving their fair price. Even experienced, good sales negotiators – the…

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