Resources

Mastering Value Communication: Transform Your Sales Execution with Skills and Technology

VIEW THE WEBINAR RECORDING BELOW Value selling is the proven way for B2B companies to improve their commercial performance and profitability. Sales and marketing teams that successfully communicate their value in sales conversations improve their win rates, capture higher prices…

Master Value Conversations: Creating a Value Based Business

VIEW THE WEBINAR RECORDING BELOW Many B2B companies claim to embrace the concept of value-based pricing, but often fail to see immediate impact, causing senior management to worry that they still are not capturing their fair share of the value…

Transform Your Analyst Case Studies into Interactive Sales Presentations

Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value. While effective as a demand generation strategy, many sales teams fail to incorporate…

Quantifying and Selling Value for Services

VIEW THE FULL RECORDING BELOW Almost all B2B businesses not only provide products, but also deliver services – separately or as part of a bundled offering. Customers want proof of value and they have made this clear. However, once you…

Initiate and Scale Value Selling: Live Practitioner Roundtable

VIEW FULL RECORDING BELOW Great B2B enterprises utilize Value Selling strategies to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. Join us as we host a live roundtable of Value experts from world-class…

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