Resources

Designing Value Propositions for Sales Conversations

What’s in this whitepaper? Value Propositions are powerful sales tools.  Value selling delivers results.  CRM data from B2B organizations that have adopted value selling demonstrate that opportunities where a Value Proposition is used result in: (1) 5-15% higher win rates…

Selling to the C-Suite: Prepare for Successful Executive Conversations

What’s in this whitepaper? In B2B companies with big ticket, innovative solutions, selling to the C-suite is regularly promoted by management as a focal point of the sales playbook. It isn’t surprising. One or two success stories from the best…

B2B Value Propositions for Sales

2-Minute Video Overview: B2B Value Propositions for Sales Learn how LeveragePoint’s Digital Value Propositions accelerate the success of B2B sales teams in this short, 2-minute video. Play the video below! LeveragePoint offers a software-as-a-service solution that aligns product, pricing, marketing,…

B2B Customer Value: Building Fluency for Conversations in the Customer’s Language

What’s in this whitepaper? Good organizations speak to their customers in their own language. Great organizations speak and think their customer’s language internally when they formulate strategy and make decisions concerning product design, pricing, as well as sales and marketing…

Addressing B2B Sales Challenges: Using Value Propositions As An Effective Sales Tool

What’s in this whitepaper? The application of training and technology to improve sales outcomes is a big business. With all the tools available, do sales reps actually use them? Do sales tools generate success? The survey data suggest that sales…

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