Resources

[Interactive Infographic] 4 Key Ingredients for Improving B2B Sales

It should be simple. Sales professionals are paid based on results. Value selling improves results. CRM data from B2B organizations adopting value selling show that opportunities where a Value Proposition is used have 5-15% higher win rates and 5-25% higher…

[Quiz] How & Where to Start Value Selling

CRM data from organizations adopting value selling show that opportunities where a Value Proposition is used (1) have 5-15% higher win rates, and (2) 5-25% higher price outcomes. This is reason enough to invest the time and bandwidth to provide…

Engaging the Professional Buyer: Utilizing Value to Close Deals and Build Relationships

View Full Recording Below Time spent with a professional buyer is precious and limited. According to CEB, Now Gartner, only 17% of the overall buying journey is spent meeting with potential suppliers. The rest of the buyer’s journey consists of…

Price Negotiations: The Key to Success

What’s in this whitepaper? Price negotiation skills have never been more critical and challenging than they are now. B2B companies have historically faced aggressive competitors, yet now they are also facing emerging low-priced competitive imports, low-priced local competition that seem…

Realizing and Delivering on Your Value Promise: Drive Organizational Change to Ingrain Value in Your Culture

VIEW FULL RECORDING BELOW Experts know the importance of demonstrating and documenting value in the sales process. But how do you make sure your team consistently delivers on your value promise, and drives commercial success for both you and your…

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