Resources

Introducing A New Product In Tough Economic Times

What’s in this case study? Laurie Andriate is Vice President & General Manager of Grace Division Materials & Packaging Technologies – Americas. In 2008, as Chief Marketing Officer of Grace Construction Products, Laurie was instrumental in deploying LeveragePoint for Value…

Emerging From The Great Recession: 8 Keys To Driving Profit Growth And Customer Value From The C-Suite

“Focus on customers, not products. Focus on profitability, not market share.” -Dr. Thomas Nagle What’s in this whitepaper? The best companies are moving beyond improving pricing one transaction at a time to developing an overarching pricing strategy that is value-based…

Delivering Value Pricing Through B2B Sales Teams

Customer’s don’t buy because they don’t – or won’t – understand your value. Download Delivering Value Pricing Through B2B Sales Teams and close the disconnect between pricing and sales in order to help customers understand your value. What’s in this…

Addressing B2B Sales Challenges: Using Value Propositions As An Effective Sales Tool

What’s in this whitepaper? The application of training and technology to improve sales outcomes is a big business. With all the tools available, do sales reps actually use them? Do sales tools generate success? The survey data suggest that sales…

Customer Value Propositions In B2B Sales: Successful Strategies For Organizational Deployment

What’s in this whitepaper? The best B2B enterprises win by selling differentiated products and offerings. They win profitably by realizing prices that reflect the customer value of their differentiation. They win profitably and consistently by organizing their sales teams to…

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