Resources

Value Propositions for B2B Sales Team Effectiveness: When, How and Why Do Buyers Commit?

What’s in this whitepaper? Each phase of a B2B buying process usually involves distinct and identifiable activities by buyers: identifying & prioritizing, evaluating, deciding & purchasing. Consequently, sales team content varies with the phase in the buying process it’s addressing….

[Interactive Infographic] Selling Outcomes Not Products

Large B2C corporations figured out a long time ago that selling outcomes rather than product features is the key to increased sales. Companies don’t sell televisions; they sell family bonding or big celebrations on game day. Dreams of fame and…

[Infographic] Communicating Statistics with Data Storytelling

What’s in this infographic? In this digital age, buyers are generally 80% of the way through the sales process before even approaching a supplier. The good thing about digital buyers is even though we may not be speaking to them,…

[Infographic] Traditional vs. New Age Sales Presentations

What’s in this infographic? In this digital age, buyers are generally 60% of the way through the sales process before even approaching a supplier. Forrester Research states that the first seller to create a vision to value wins the business…

Transforming Case Studies into Digital Value Propositions

View full recording below Results from B2B organizations adopting value selling demonstrate that using Value Propositions during the sales process achieves 5-15% higher win rates, and 5-25% higher price outcomes. Proving undoubtedly, Value Propositions are powerful sales tools, and value selling delivers…

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