Resources

Mastering Value Communication: Transform Your Sales Execution with Skills and Technology

VIEW THE WEBINAR RECORDING BELOW Value selling is the proven way for B2B companies to improve their commercial performance and profitability. Sales and marketing teams that successfully communicate their value in sales conversations improve their win rates, capture higher prices…

Master Value Conversations: Creating a Value Based Business

VIEW THE WEBINAR RECORDING BELOW Many B2B companies claim to embrace the concept of value-based pricing, but often fail to see immediate impact, causing senior management to worry that they still are not capturing their fair share of the value…

Mobilize Value Selling: How To Increase Your Sales Velocity

VIEW THE WEBINAR RECORDING BELOW Value Selling enables B2B companies to increase pipeline, grow average deal size, improve win rates, and reduce sales cycles.  Implementing a successful value selling program requires the creation of compelling value propositions, along with tools…

Customer Success Equals Delivered Value: Customer Conversations To Keep and Grow Your Accounts

VIEW THE WEBINAR RECORDING BELOW In times of uncertainty, the best B2B companies focus on their current customers.  Customer Success is mission critical. Retaining and expanding customers provides the best chance of sustaining growth in a recession. Existing account managers…

Overcome 7 Profit-Killing Pricing Misconceptions: Avoid Mistakes in Tough Markets

VIEW THE WEBINAR RECORDING BELOW For B2B companies, the pressure to discount can skyrocket during times of economic crisis. This pressure comes from all sides: customers seeking price relief, management pushing to compensate for declining market size, competitors pushing to retain or gain…

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