Resources

Initiate and Scale Value Selling: Live Practitioner Roundtable

Thursday, June 27 2019 at 11 AM ET Great B2B enterprises utilize Value Selling strategies to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. Join us as we host a live roundtable of…

8 Pitfalls of Value Based Pricing: Part 2

VIEW FULL RECORDING BELOW Many B2B companies are embracing value-based pricing due to its potential to increase profitability, yet many of these companies struggle to achieve the full earnings potential of value-based pricing. They often start out strong, achieving price…

8 Pitfalls of Value Based Pricing: Part 1

VIEW FULL RECORDING BELOW Many B2B companies are embracing value-based pricing due to its potential to increase profitability, yet many of these companies struggle to achieve the full earnings potential of value-based pricing. They often start out strong, achieving price…

Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning

VIEW FULL RECORDING BELOW Value Maps are a widely utilized tool in B2B and B2C Product Management strategy. They provide a simple framework that help teams understand their product’s differentiation and competitive positioning. Value Maps are applied in a number…

Competitive Intelligence to Inform your Customer Value Models

VIEW FULL RECORDING BELOW Deploying value-based strategies and modeling customer value requires a deep knowledge of competitors. Because customer value is relative to other market players, it is important to gather ongoing intelligence about competitors’ products and services, pricing levels,…

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