Resources

Best Practices for Accelerating Your Value Strategy

Thursday, October 24 at 11 AM ET In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can…

Do Your Reps Convey Your Solution’s Value? Maximize the Impact of Your Marketing Research Spend

VIEW THE FULL RECORDING BELOW What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value….

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

VIEW THE FULL RECORDING BELOW Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch is to…

Quantifying and Selling Value for Services

VIEW THE FULL RECORDING BELOW Almost all B2B businesses not only provide products, but also deliver services – separately or as part of a bundled offering. Customers want proof of value and they have made this clear. However, once you…

Initiate and Scale Value Selling: Live Practitioner Roundtable

VIEW FULL RECORDING BELOW Great B2B enterprises utilize Value Selling strategies to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. Join us as we host a live roundtable of Value experts from world-class…

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