Resources

Realize Value from Product & Service Bundles: Pricing & Selling Packaged B2B Solutions

VIEW THE WEBINAR RECORDING BELOW Almost all B2B businesses not only provide products, but increasingly deliver related services. Innovation, increasing complexity, and M & A naturally drive commercial teams to consider bundled systems and packaged solutions as their offering strategy….

Best Practices for Accelerating Your Value Strategy

VIEW THE WEBINAR RECORDING BELOW In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can last between…

Do Your Reps Convey Your Solution’s Value? Maximize the Impact of Your Marketing Research Spend

VIEW THE FULL RECORDING BELOW What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value….

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

VIEW THE FULL RECORDING BELOW Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch is to…

Quantifying and Selling Value for Services

VIEW THE FULL RECORDING BELOW Almost all B2B businesses not only provide products, but also deliver services – separately or as part of a bundled offering. Customers want proof of value and they have made this clear. However, once you…

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