Resources

Develop Value Propositions to Maximize Sales Impact

VIEW FULL RECORDING BELOW Value Propositions are powerful sales tools. CRM data from B2B organizations that have adopted value selling demonstrate that opportunities where a Value Proposition is used result in: (1) 5-15% higher win rates and (2) 5-25% higher price outcomes. But…

Partnering with Sales: Best Practices for Price Increases

VIEW FULL RECORDING BELOW! Watch our April 11th webinar where Joanne Smith, former Corporate Director of Marketing and Pricing at DuPont, and president of Price to Profits Consulting will share best practices for partnering with sales to improve your price increase…

A Seller’s Look at Value Propositions: Monetizing Your Solution

View full recording below! In this webinar, Mike Wilkinson of Axia Value Solutions will be taking a seller’s look at Value Propositions. Many Value Propositions have no monetary component, and are generally a little more than wishful thinking; to articulate a…

Using Value Tools to Support Value-based Selling

What’s in this webinar? Once you have dollarized customer value and prepared your first Value Propositions, the next question becomes: what do you do with them? Value-based marketing programs are created to support value-based selling. In fact marketing is the R&D…

Value Story Telling is Key to New Product Launch Success

What’s in this webinar? Product managers: the success of your new product launch depends on the quality of your value story. Communication failure is a leading cause for why new products miss their revenue target. What can you do to…

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