Resources

The 7 Big Mistakes Many Businesses Make When “Selling on Value”

VIEW THE FULL RECORDING BELOW Join Mike Wilkinson for his February webinar, where he discusses the results of his latest report and survey, The 7 Big Mistakes Many Businesses Make When “Selling on Value.”  The big challenge he finds is that…

Why You Need a Value-based Strategy

VIEW FULL RECORDING BELOW Michael Chase, President of Tekcess International, will show you how a value-based strategy accelerates your company’s growth, competitiveness, and profitability. Based on over 25 years working with capital equipment companies, Mike shares what it takes to…

Baby Boomer vs. Millennial: The Varying Perspectives on Digital Transformation

VIEW THE FULL RECORDING BELOW With all the whispers of “digital transformation” this theme isn’t a big surprise. The digital age is here, and it’s not going anywhere. Brent Adamson, Principal Executive Advisor at CEB, says that it’s an “inescapable…

Value Propositions Help B2B Sales Teams Win: Are Yours Sales-ready?

View Full Recording Below B2B customers are more informed and better equipped than ever.  Sales teams face an uphill battle in qualifying and engaging those customers.  The best B2B enterprises deploy sales methodologies recommended by sales trainers and experts to…

Quantifying and Selling the Value of Intangibles

View full recording below! Intangible value drivers, such as brand, quality, or reliability may be critical differentiators for B2B companies, yet many organizations don’t try to quantify them in tangible monetary terms. Some ignore them, some are afraid of them,…

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