Resources

Dollarizing Differentiation Value – The Heart of Value-based Pricing

What’s In This Webinar? There are many definitions of what value-based pricing is and what it does. For some people, value-based pricing is TCO. For others, it is the understanding of value-added activities around the product. This lack of alignment…

Accelerate Product Launch Success with Value Selling

What’s in this webinar? Companies invest substantial sums in the development and launch of new solutions for customers. Often, these new solutions languish or fail to achieve their sales and profit potential. One key root cause of new product revenue…

Deliver Results with Value Selling – Key Ingredients for Success in B2B Sales Teams

What’s in this webinar? Value Propositions are a powerful tool for sales and presales teams throughout the B2B sales cycle. They help sales early to prepare for calls, build confidence, qualify opportunities and engage customer executives. They help sales and…

Generate B2B Value Propositions for Sales Team Adoption

What’s in this webinar? Value Propositions are a powerful tool for sales and presales teams to communicate customer value throughout the B2B sales cycle. They help sales early in the sales cycle to prepare for calls, to build sales confidence,…

Increase Your Revenue from B2B New Product Launches

Why do 3 out of 4 new products fail? This is truly a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is that the new product launch success rate hasn’t improved in the…

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