Resources

Using Value Tools to Support Value-based Selling

What’s in this webinar? Once you have dollarized customer value and prepared your first Value Propositions, the next question becomes: what do you do with them? Value-based marketing programs are created to support value-based selling. In fact marketing is the R&D…

Value Story Telling is Key to New Product Launch Success

What’s in this webinar? Product managers: the success of your new product launch depends on the quality of your value story. Communication failure is a leading cause for why new products miss their revenue target. What can you do to…

Quickly Turn Key Customer Insights into Quantified Value Propositions

What’s in this webinar? Today’s B2B customers are 60% through the sales process prior to engaging with sellers, so it’s critical sales teams present the right content at initial customer meetings. Forrester Research states, “The first vendor to succeed in communicating…

Dollarizing Differentiation Value – The Heart of Value-based Pricing

What’s In This Webinar? There are many definitions of what value-based pricing is and what it does. For some people, value-based pricing is TCO. For others, it is the understanding of value-added activities around the product. This lack of alignment…

Accelerate Product Launch Success with Value Selling

What’s in this webinar? Companies invest substantial sums in the development and launch of new solutions for customers. Often, these new solutions languish or fail to achieve their sales and profit potential. One key root cause of new product revenue…

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