Resources

Value Propositions Help B2B Sales Teams Win: Are Yours Sales-ready?

View Full Recording Below B2B customers are more informed and better equipped than ever.  Sales teams face an uphill battle in qualifying and engaging those customers.  The best B2B enterprises deploy sales methodologies recommended by sales trainers and experts to…

Quantifying and Selling the Value of Intangibles

View full recording below! Intangible value drivers, such as brand, quality, or reliability may be critical differentiators for B2B companies, yet many organizations don’t try to quantify them in tangible monetary terms. Some ignore them, some are afraid of them,…

Transforming Case Studies into Digital Value Propositions

View full recording below Results from B2B organizations adopting value selling demonstrate that using Value Propositions during the sales process achieves 5-15% higher win rates, and 5-25% higher price outcomes. Proving undoubtedly, Value Propositions are powerful sales tools, and value selling delivers…

Develop Value Propositions to Maximize Sales Impact

VIEW FULL RECORDING BELOW Value Propositions are powerful sales tools. CRM data from B2B organizations that have adopted value selling demonstrate that opportunities where a Value Proposition is used result in: (1) 5-15% higher win rates and (2) 5-25% higher price outcomes. But…

Partnering with Sales: Best Practices for Price Increases

VIEW FULL RECORDING BELOW! Watch our April 11th webinar where Joanne Smith, former Corporate Director of Marketing and Pricing at DuPont, and president of Price to Profits Consulting will share best practices for partnering with sales to improve your price increase…

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