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The Value Coach’s Playbook – Part 1: Quantify Value

Value Management and Value Selling are proven strategies to improve B2B commercial performance and profitability. Sustainable Value Management seldom happens by accident. Top-performing B2B ...

Release Notes: May 2020

May 2020 Release Notes   New for this release:   Support for conditional/logical formulas, allowing more flexibility in Price and Value Driver calculations, enabling ...

Customer Success Equals Delivered Value: Customer Conversations To Keep and Grow Your Accounts

VIEW THE WEBINAR RECORDING BELOW In times of uncertainty, the best B2B companies focus on their current customers.  Customer Success is mission critical. Retaining and expanding customers ...

Overcome 7 Profit-Killing Pricing Misconceptions: Avoid Mistakes in Tough Markets

VIEW THE WEBINAR RECORDING BELOW For B2B companies, the pressure to discount can skyrocket during times of economic crisis. This pressure comes from all sides: customers seeking price relief, ...

Release Notes: April 2020

April 2020 Release Notes   New for this release:   New Scenarios builder in the Value Map tool allows Marketing users to analyze how different products might act and ...

Utilizing Differentiation in Value Modeling: Case Studies in Enabling Customer Conversations

VIEW THE WEBINAR RECORDING BELOW No one has ever made a difference by being like everyone else.  The world’s leading B2B enterprises are able to sustain their success by not only producing ...

Release Notes: March 2020

March 2020 Release Notes   New for this release:   New custom chart options are now available in Value Propositions: 1) dynamic bar charts with bars that will be ...

Align Strategy with Customer Journeys: Best Practices to Adopt Value Management

Customer Value Management focuses commercial teams on the customer outcomes that result from deciding to buy an offering. Top B2B companies recognize that business customers embarking on a ...

Release Notes: February 2020

February 2020 Release Notes   New for this release:   Labels list stays collapsed: when a user collapses the labels list (on either the Marketing or Sales home page), ...

The Art of Designing and Testing EVE® Models

VIEW THE WEBINAR RECORDING BELOW Economic Value Estimation® models require both customer and competitive data along with a heavy dose of analytical skill. With practice, the mathematical side ...

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