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What Percent of Value Should We Capture in Price? Framing the Question Influences the Outcomes

One question is inevitable in any introduction to value based pricing: “What percent of value should we try to capture?”   For a product team building their first value model, the question usually arises right after they have set up the…

Takeaways from Professional Pricing Society Spring 2019 Conference

Having joined the LeveragePoint team this January, I was really looking forward to attending the 30th Annual Professional Pricing Society Spring Conference in Atlanta. I’ve attended dozens of conferences in my career, but as someone new to this industry, I…

8 Pitfalls of Value Based Pricing: Part 1 Q&A

For our April Webinar, Joanne Smith, President of Price to Profits Consulting, discussed the 8 common pitfalls that she sees numerous B2B companies fall into as they begin their Value Based pricing journeys. To conclude the webinar, she answered some…

Q&A: The Top Key to Success in Price Negotiations

Joanne Smith is the President of Price to Profits Consulting, formally the DuPont Corporate Head of Marketing and Pricing, and the author of two books. She focuses on helping B2B companies transform their pricing performance. At DuPont she was instrumental…

Empower B2B Segmentation to Improve Pricing Performance: Execute on Account-based Marketing [Part 5]

The effective execution of well-designed, profitable segmentation is the holy grail of pricing.  As consumers and as business buyers, we all face tiered pricing as we choose between different offerings that add or subtract product and/or service features. Most well-structured…

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