Resources

Tool Release Notes: February 2015

February 2015 In the new User Interface with redesigned “Start” tab: New Value Model chart displays acquisition efficiency Lower Spend is a new type of value in Value Communication to input a message and customer question for Value Proposition In…

Tool Release Notes: January 2015

January 2015 New for this release: Custom fields now available for use in Value Propositions

Tool Release Notes: December 2014 and Prior

December 2014 New User Interface with redesigned “Start” tab: Prompts user for three different units of measure: customer, competitor, and offering Acquisition Efficiency can be calculated as alternative/additional source of value New international currency: Canadian Dollar Advanced Notice: End of…

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