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Six Steps to Optimal Innovation Pricing: Understand and Sell Customer Value

VIEW THE WEBINAR RECORDING BELOW Looking for practical tips on how to successfully value-price your innovative products and increase launch margin by at least double digits? Large B2B ...

Release Notes: February 2021

New for this release: Advanced Search: On the Value Models and Value Propositions tabs of the Marketing Home page, the status filters have been replaced with robust Advanced Search menus, ...

Release Notes: January 2021

New for this release: Marketing users can now use a Value Map as the basis to generate a new Value Model, either from inside the Value Map using the More menu, or from the home page using ...

Day One as Pricing Director/VP: Delivering a More Profitable Pricing Strategy

VIEW THE WEBINAR RECORDING BELOW Top B2B companies rely on leadership from their pricing organization to deliver a value-based pricing strategy that maximizes profit outcomes. When this ...

Value-Based Pricing for Large Contracts: Capturing Customer Value Through the RFP Process

VIEW THE WEBINAR RECORDING BELOW   Top B2B companies employ value-based pricing strategies to maximize customer outcomes and profitability. However, large and complex contracts are ...

Release Notes: December 2020

December 2020 Release Notes   New for this release:   Marketing users can now access "Starter" Value Maps, which are maps that have been partially created using ...

B2B Sales Trends in 2020: A Value-Based Perspective

VIEW THE WEBINAR RECORDING BELOW   For B2B companies worldwide, 2020 has been a year full of unpredictability and heightened uncertainty. The top B2B selling trends have centered on ...

Release Notes: November 2020

November 2020 Release Notes   New for this release:   The Create button on the Marketing Home Page can now be used to access "Starter" Value Models, which are models ...

Release Notes: October 2020

October 2020 Release Notes   New for this release:   Value Model Review Notes (introduced last month) are now included in Review notification emails. The CSV ...

Generate Profitability Through Value Selling: Best Practices in Value Quantification and Communication

VIEW THE WEBINAR RECORDING BELOW For leading B2B companies, the benefits of Value Selling are clear. Organizations that implement it effectively are 36% more profitable than those who take a ...

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