What Are You Doing to Enable B2B Sales in 2018? Align Your Value Proposition with Your Sales Initiatives

What percent of your B2B sales force made quota in 2017?  A CSO Insights survey suggests that 57% is the average. This means that 43% didn’t meet goal.  Getting better performance out of the middle 80% of the sales force…

steve jobs

Is Your Commercial Team Self-centered or Customer-centered? Value Propositions Focus Conversations on the Audience that Matters

Is our B2B commercial team self-centered?  Or is it customer-centered? This obvious question for any C-suite is rarely asked in public and even more rarely answered.  For any self-respecting business leader, there is only one satisfactory answer.  Frequently, the honest…

Value Propositions that Address Sales Uncertainties: Equip Sales Teams with Content Options for Customer Conversations

Do you remember your first adrenaline rush? There is a good chance that it came from fear, anxiety or stress: states of mind that happen to all of us. Some people enjoy the adrenaline and deliberately or impulsively make choices…

Sales Conversations that Engage B2B Buyers: The 3 Layers of a Great Value Proposition

B2B buyers usually have hectic schedules. Yet they make time for some sales conversations. Why? Busy executives take a sales call because getting live answers to a few key questions is faster than searching the internet for answers. Invariably buyers…

Frame Customer-Centric Conversations to Get the Best Results: Units Matter – per Year, per Part, per Patient, per Pound

There is an unavoidable question in early B2B sales calls: “How much does it cost?”  Any experienced buyer wants to figure out quickly whether to spend their time learning about our product.  As part of that, they need a fast…

Ready to Dive In?


If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


We use cookies to provide you with a better onsite experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.