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Top 5 Business Challenges in the Specialty Chemicals Industry

Chemical executives today face tremendous pressure in protecting margin in the midst of economic uncertainty. Over the past year, our customers have successfully dealt with five specific business challenges using a value-based approach. Click the links below to learn more…

Nine Best New Product Pricing Practices

Guest Post by Jerry Bernstein 1. Use a Process One of the most challenging tasks a marketing organization will face involves setting the “right” price for a new product. New product pricing is complex. It is important to use a process…

Does Your Company Need a Chief Value Officer?

The world of business and economics change fast and is getting more complex every decade. Firms are faced with the choice to adapt, reinvent, and differentiate themselves or die. Over the past few years, the nature and intensity of these…

Ask the Expert with Stephan Liozu from July 2012 Webinar

Organizational Confidence: Generating “Pricing Superheroes” Stephan Liozu, CEO of Ardex Americas, described why organizational confidence is a necessity for pricing excellence. He identified key factors that impact organizational confidence as well as provided practical advice about how best to leverage…

Value-Based Pricing in the Chemical Industry, Five Years Later

Businesses in the chemical industry face several unique obstacles to profitability and revenue growth. Perhaps the most prevalent challenge that chemical companies face is the ongoing fight against product commoditization – constantly searching for ways to innovate and differentiate themselves…

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