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Avoid These Mistakes When Trying to Communicate Value

At LeveragePoint, we often help product marketing teams craft value propositions for their innovative product offerings. Doing this work makes us appreciate the fact that quantifying value is a completely different task from communicating value. These are distinct skills sets…

Q&A Session from Bayer CropScience Case Study Webinar

Last September we were fortunate to have Ingo Hennecke, Global Pricing Manager at Bayer CropScience share his story of how to execute a value strategy in a competitive, global market. Bayer CropScience is a large global organization that operates in…

Value Strategy Case Study in 10 Bullet Points – Bayer CropScience

Last September we were fortunate to have Ingo Hennecke, Global Pricing Manager at Bayer CropScience share his story of how to execute a value strategy in a competitive, global market. Bayer CropScience is a large global organization that operates in…

Utilizing Customer Loyalty Data to Enhance Value Pricing

If you’re in the pricing world you know the power of good value pricing: quantifying your value and using this in your sales collateral. At times, this is easier said than done. Having confidence that you accurately understand your total…

5 Keys to Increasing Your B2B Qualified Sales Pipeline

Forrester Research reports that “77% of B2B buyers feel that salespeople are not prepared to understand their issues and where they can help.” Why? The reason is simple – salespeople do not identify the buyer’s pain points, nor present the…

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