B2B Value Strategies Blog

February 24, 2015
 

“Customer Value” is a hot topic. If you Google it, you get 119 million hits. That compares to 52.7 million hits for “Lead Generation” and 15.4 million for “B2B Sales.”
Yet when you try to find someone who understands Customer Value in many B2B enterprises, it is often a highly...
February 19, 2015
 
We all operate in competitive marketplaces where there’s been an influx in competitors - you could be competing against two, three, four, five, six competitors on every deal. At the end of the day, customers get information overload and look out on the field of competitors only to see that everybody looks...
February 04, 2015
 
At the turn of the millennium, B2B product managers got really good at Gantt charts. Launch meetings, content calendars, message testing, meetings with agency designers, legal approval processes. The disciplined to-dos...
January 20, 2015

"Price is what you pay. Value is what you get." - Warren Buffett, Chairman and CEO, Berkshire Hathaway
 

Top-of-the-line CEO's are discussing value, but they're not alone. Value conversations are...
January 12, 2015
 

New Year’s resolutions are commitments to do more of the good things that benefit our long-term goals. Be it living healthier or expanding our minds, we know it all comes...

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